Most people agree that it is far more expensive to sell to a new customer than to an existing one.

Customer Relationship Management (CRM) builds a long term partnership with your customers, showing that you value their business and creating a sense of working together for their benefit.

It ensures that they know about new products and other developments. And when it comes to making purchasing decisions, your name is in the forefront of their minds, making it more difficult for competitors to gain a foothold.

Ideal Image can help with every stage of the CRM process, from formulating a strategy to producing structured, integrated campaigns that reach your customers with the right messages using the most appropriate media.